The Chinese Theme Park Barometer

The Chinese Theme Park Barometer has questioned visitors’ experiences of attending resorts in the previous two years across China, asking them their opinions on the types of experiences and technologies they have encountered now, and what they would like to see in the future.

China's visitors and guests today want a single, connected and personalised experience across all the parks, hotels, shops and restaurants within a destination resort. No longer do guests want to queue for rides, wait for a table and food to be ordered, pay for merchandise with cash or book experiences whilst already at the resort. They want to pre-book everything via digital channels and cashless devices. But to truly understand this ‘single resort experience’ operators need to hear the opinion, frustrations and expectations of today’s visitors.

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